Social Media Marketing for Small Businesses: How to Get New Customers, Make More Money, and Stand Out From the Crowd

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(as of Feb 05,2023 21:48:30 UTC – Details)

Are you looking to grow your small business?

If so, there has never been a better time to do so.

Social media has erupted onto the global scene as the now-dominant medium of connection and collaboration. While new challenges have emerged, small businesses have more of an opportunity than ever to explode upon a competitive landscape enabled by social media marketing and the grander space of digital marketing.

Most social media marketing books preach outdated strategies that stop at Facebook Ads and advice on social media growth that boils down to “be yourself.”

I decided to create an updated guide that shows you exactly how to navigate the social media marketing space through the experiences I’ve had in building the social influence and profitability of dozens of small businesses. I focus on 3 key aspects of social media marketing:

How To Establish a Digital Strategy & Social Presence

In the first part of the book, I show you exactly how to find and reach your target audience. There are many social platforms out there, such as Facebook, Instagram, Youtube, TikTok, LinkedIn, and so on. Each platform has its own strengths and weaknesses—picking the right ones to focus on is essential so you can quickly identify and connect with your target audience.

How to Build an Audience

Once you’ve figured out where to find your audience and established an optimal digital and social strategy, it’s important to retain them through consistently creating valuable content. This is very time-consuming, so we’ll explore how to automate the process and outsource the content creation. This will free up time so you can work on your business, not in your business.

How to Advertise & Optimize

Once you have found your audience and have some great content posted, it’s time to make some money. There is no easier way to grow and scale a business than social media ads. Social media marketing is pay-to-win, and I will show you how to win.

In sum, Social Media Marketing for Small Businesses lays out a tested path toward measurable success for entrepreneurship and business owners.The world has gone digital—will you succumb to the entropy, confusion, and competition, or leverage that fact to build a stronger business?

So, if you’re up for taking your business to the next level, scroll up and hit the ADD TO CART button!

From the Publisher

Values of Social Media Marketing for Small Businesses

From the Author

Jon here—I wrote this book through my experiences as both a small business owner and a digital marketer. Every word in this book is based on real, gritty experience—whether from areas I’ve specialized in, or from other small business owners I brought in to speak where I couldn’t. In sum: this is no fanciful guide, but a toolbox built on years of trial and error.

Breadth: From 0 to 100

Social media marketing cannot stand on its own. Rather, Social Media Marketing for Small Businesses builds a proper foundation through an exploration of brand strategy, digital marketing, online advertising, and all the tools business owners need to excel not just on social media, but to utilize the entire digital environment to get new customers and up the bottom line.

Applicability: From Theory to Results

Concepts are certainly valuable. Yet, digital and social marketing is an art of doing, and one that cannot rest in theory. This book is built so business owners can actually implement the ideas, tools, and strategies presented. It is also updated annually; for this reason, you can be confident that the information you’re receiving is up-to-date.

What Small Business Owners Have To Say

Publisher ‏ : ‎ Aude Publishing (November 28, 2022)
Language ‏ : ‎ English
Paperback ‏ : ‎ 166 pages
ISBN-10 ‏ : ‎ 1957470070
ISBN-13 ‏ : ‎ 978-1957470078
Item Weight ‏ : ‎ 10.9 ounces
Dimensions ‏ : ‎ 6 x 0.38 x 9 inches